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Why
should your web site have good rankings on
Yahoo? -
Article provided by Axandra
According to Nielsen/NetRatings, one of the
leading Internet and digital media audience information
and analysis services, Yahoo is the search engine
with the second biggest audience reach:
Audience reach is the percentage
of US home and work Internet users estimated
to have searched
on each site at least once during the month through
a web browser or some other "online" means.
Many people use Yahoo to find web sites on the
Internet. A good position on Yahoo can bring
you a considerable number of visitors. If your
web site doesn't have good rankings on Yahoo,
you're missing a lot of potential customers.
How do I get my web site into Yahoo?
Although Yahoo offers a paid inclusion program,
it's not necessary to use that program to get
into Yahoo. Yahoo finds most web sites through
links on other web sites.
If many other web sites link to your site, Yahoo's
spider will find your site. In addition, Yahoo
also offers a free site submission feature. When
Yahoo's spider visits your web pages, you should
make sure that your web pages are optimized for
Yahoo's ranking algorithm.
How does Yahoo rank web pages?
The official Yahoo statement
reads as follows: "Yahoo!
Search ranks results according to their relevance
to a particular query by analyzing the web page
text, title and description accuracy as well
as its source, associated links, and other unique
document characteristics."
You can get a much more detailed picture of
Yahoo's ranking algorithm by analyzing the top
ranked web pages on Yahoo for your web site.
How can I optimize my web pages for Yahoo?
There are four points that are important for
high rankings on Yahoo:
1. Don't use frames on your web site. Yahoo's
spider cannot follow frameset links:
"Yahoo! Slurp follows
HREF links. It does not follow SRC links. This
means that Yahoo!
Slurp does not retrieve or index individual frames
referred to by SRC links."
2. Make sure that all of your web pages are
linked so that Yahoo's spider can find all pages
of your web site.
3. Make sure that your web pages are optimized
for Yahoo. Your web pages will only get good
Yahoo rankings if Yahoo's spider can find something
useful on them. If your web pages aren't search
engine ready, you won't get good rankings.
4. Get links from other web sites. If many
web pages are optimized for the same search terms,
web sites with good incoming links will get better
rankings. In addition, links from other web sites
help Yahoo to find your site.
Tip: Further information on how to get your
web pages into Yahoo's search results can be
found in the Recommended Resources section below.
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